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Beth is a creative spark plug. She has an amazing ability to uncover stories that bring a product to life, and articulate them so that others can collaborate, join in, and build on them. She directs creative with the detailed focus needed to successfully plant the stories in market through campaigns and embed them longer-term in the breath of a brand. Thats’s a rare combination.When I joined Citrix in 2011, my work was easier because Beth had already paved the way for a unique market presence for GoToMeeting with the inspiration campaign, and the campaigns and media she directed in years following continued to add to it for many of the Citrix products. The caliber of media and creative she directed at Citrix set a new bar—an expectation that inspired the larger creative team, and spilled forward to inform more meaningful ways of connecting with customers at every stage of the customer relationship.