About
“Beth takes the time to understand business and customer challenges. She reads the research and often conducts her own. But her creativity isn’t stifled by data. She always manages to find the most compelling idea and shows you multiple ways to express it. Beth is strategic at every touch point and her work triggers emotion and action. She’s smart, full of passion, and I look forward to working with her again.”
“Beth is an extraordinary talent and a delight to work with. She developed inspiring new branding and visual vocabulary for us and did it quickly and efficiently. She’s incredibly versatile - “clean modern design” - no problem - “fun and playful look” - sure. She also has strong narrative instincts and greatly improved the messaging and tone of our investor deck. We were lucky to be introduced to Beth, and lucky she was available, and I look forward to working with her often and whenever possible.”
“Beth is an absolute delight to work with. Fluent in many languages of design - graphic, visual, information, interaction, conceptual. She brought so much fresh energy and fun collaboration to our projects. She built a solid design system that represented our company’s values, principles, vision and spirit expressed through the brand, logo design, color palette, fonts, and icons. She extended the system to external collateral (tradeshow, web, social photography) all of which help support our story of innovation.”
“Beth is one of my favorite Creative Directors. She truly understands the transformational power of digital design for brands and business. Even better, she attacks every challenge with vim, vigor and wit.”
I am an executive creative director and brand strategist with 30 years of experience building brands, leading teams, and delivering original content across every channel. I have led large global creative teams producing campaigns across the US, APAC, and EMEA, tailoring messaging and execution to reach audiences in distinct markets. My conviction is that great B2B creative begins with a real customer problem. Every engagement starts with persona research and a clear problem-solution framework, ensuring creative output is rooted in audience understanding, the kind that fuels aesthetic inspiration from the inside out. That discipline, combined with a belief that user experience is where brand perception is won or lost, has shaped every project from early HCI-driven work at Clement Mok Designs and Razorfish to the recent Helix Earth rebrand. I have deep roots in B2B SaaS and enterprise software, with a parallel career as a documentary filmmaker that brings uncommon storytelling depth to commercial work. I thrive in fast-moving, collaborative cultures where creative output drives measurable business results.
Additionally…I am a California-based award-winning filmmaker, photographer, writer, and multi-disciplinary artist. Notable film festival official selections for documentaries include Hawai'i International Film Festival, Florida Surf Film Festival, Save the Waves Film Festival, Patagonia Film Festival, Surf at Lisbon Film Festival, Women's Sports Film Festival, San Diego Surf Film Festival, and the Women's Surf Film Festival. Beth's work has been featured in The Surfer's Journal, Surfer Magazine, The Inertia, Surfline, Whalebone Magazine, Blue Magazine (Japan), and KCET Los Angeles. Commercial clients include Benefit Cosmetics, KassiaSurf, Vans, Universal Music Group, Carve Designs, FlexPower, Onda Wellness, Withitgirl, Mamala Surf, and KassiaSurf. I’ve travelled all over the world covering events for Vans and shooting original films. My home base is Ventura (just north of Los Angeles). I am a member of Rolling Cerros Run Club and the Malibu Surfing Association competition team, former team captain, and past president/chairman of the board. She is supported by Ventura Surf Shop, William Dennis Surfboards, and Mamala Surf wetsuits.
“Beth is able see a story before it unfolds. She is a story-teller. As a creative director she consistently is able to find all the right actors to make the story she sees come to life on behalf of the brands she owns. I had the distinct pleasure of working with Beth on the “Meeting is Believing” campaign at Citrix and for a guy whom is generally clumsy in front of a camera she told a story about my team that gets me motivated every time I see it. She’s precise, personable and a motivating to work with. Her team loves her and as a client I love working with her. Simply, she is amazing and you will be lucky if you have the chance to work with her.”
