Documentary and event photography for AllSwell Founder Laura Rubin.

Communications pro Laura L. Rubin launched AllSwell ten years ago with the purpose of educating people about the wide-ranging, meaningful benefits of journaling. Inspired by a surf check that led to a journaling session on the beach, she penned “swell or no swell, all’s well,” sparking the idea for AllSwell. 

She recognized that journaling had a bit of a “PR problem” and wanted to invite more people to reap the mental and emotional benefits of putting pen to paper. 

With a dedication to quality design and environmental sensitivity, Laura introduced the brand with a suite of products to encourage analog expression and grew it to include original live workshops, digital experiences, and 1:1 Sessions with Laura. 

Lauded by The New York Times and sought after by major brands and corporations for her workshops and coaching sessions, Laura now uses AllSwell to distill over a decade of experience for this burgeoning community.