Helix Earth Technologies is a NASA-born clean tech startup revolutionizing commercial HVAC with breakthrough humidity control technology, recognized with a SXSW Smart Cities pitch win and Forbes 30 Under 30.

Engaged as brand strategist and creative director ahead of their next fundraising stage, I led a complete rebrand and website redesign from strategy through launch. The project included B2B copywriting, persona-driven user journeys for three distinct audiences, an explainer video, and a homepage hype film. Built on WordPress with Elementor, HubSpot lead capture, and full SEO optimization.