Beth O’Rourke
Creative Director, Brand Strategist, Filmmaker & Photographer specializing in branded lifestyle campaigns
About
“Beth takes the time to understand business and customer challenges. She reads the research and often conducts her own. But her creativity isn’t stifled by data. She always manages to find the most compelling idea and shows you multiple ways to express it. Beth is strategic at every touch point and her work triggers emotion and action. She’s smart, full of passion, and I look forward to working with her again.”
“Beth is an extraordinary talent and a delight to work with. She developed inspiring new branding and visual vocabulary for us and did it quickly and efficiently. She’s incredibly versatile - “clean modern design” - no problem - “fun and playful look” - sure. She also has strong narrative instincts and greatly improved the messaging and tone of our investor deck. We were lucky to be introduced to Beth, and lucky she was available, and I look forward to working with her often and whenever possible.”
“Beth is an absolute delight to work with. Fluent in many languages of design - graphic, visual, information, interaction, conceptual. She brought so much fresh energy and fun collaboration to our projects. She built a solid design system that represented our company’s values, principles, vision and spirit expressed through the brand, logo design, color palette, fonts, and icons. She extended the system to external collateral (tradeshow, web, social photography) all of which help support our story of innovation.”
“Beth is one of my favorite Creative Directors. She truly understands the transformational power of digital design for brands and business. Even better, she attacks every challenge with vim, vigor and wit.”
Beth O'Rourke is a California-based award winning filmmaker and multi-disciplinary artist. Notable film festival official selections for her documentaries include Hawai'i International Film Festival, Florida Surf Film Festival, Save the Waves Film Festival, Patagonia Film Festival, Surf at Lisbon Film Festival, Women's Sports Film Festival, San Diego Surf Film Festival and the Women's Surf Film Festival. Beth's work has been featured in The Surfer's Journal, Surfer Magazine, The Inertia, Surfline, Whalebone Magazine, Blue Magazine (Japan) and KCET Los Angeles. Commercial clients include Benefit Cosmetics, KassiaSurf, Vans, Universal Music Group, Carve Designs, FlexPower, Onda Wellness, Withitgirl, Mamala Surf and Rancho Organics. Her home base is Ventura (just north of Los Angeles), where she mentors young women in surf and filmmaking and is a member of the Malibu Surfing Association competition team, former team captain and past president / chairman of the board. She is supported by Ventura Surf Shop, William Dennis Surfboards and KassiaSurf wetsuits.
“Beth is able see a story before it unfolds. She is a story-teller. As a creative director she consistently is able to find all the right actors to make the story she sees come to life on behalf of the brands she owns. I had the distinct pleasure of working with Beth on the “Meeting is Believing” campaign at Citrix and for a guy whom is generally clumsy in front of a camera she told a story about my team that gets me motivated every time I see it. She’s precise, personable and a motivating to work with. Her team loves her and as a client I love working with her. Simply, she is amazing and you will be lucky if you have the chance to work with her.”
