This is a great story about building a utilitarian bag you can take anywhere. And it’s almost completely made of upcycled sailcloth.
My roles were product design, brand, content, website and user experience across all digital platforms, physical product, website, copy, and photography for start-up, "Handy Right Bag Co."
"From overhead bins to the grocery store to the great outdoors, this bag is full-on ready to run with you. Simple, sturdy and designed with a focus on just the essential features, there’s really no limit to where you’ll go with this backpack/tote bag combo, constructed out of recycled sailcloth."