Beckon, Inc, an enterprise software company, was founded by serial entrepreneur Jenny Zeszut, Chief Revenue Officer, Co-Founder, and Board Member, on the heels of selling her previous startup, ScoutLabs. Not surprisingly, 7 short years later, Beckon, Inc. was acquired by Lithium Technologies.

Jenny and I shared a passion for building things driven by data and customer insights. We met at the San Francisco office of Razorfish, where we worked closely, building award-winning websites and digital-first experiences for global brands such as Visa, Genentech, Intuit, and Sun Microsystems. My role was Executive Creative Director, managing a team of designers, direct relationships with clients, and business development.

In partnership with Beckon founder and serial entrepreneur, Jenny Zeszut, famed illustrator John Hersey, and animator Craig Sarachene, I developed and produced a comprehensive visual brand system across website, digital touchpoints, ad media, events, and internal and external communications. The creative focused on ephemeral, lyrical elements that spoke to the very human, honest soul of Beckon's novel technology: a highly sophisticated enterprise marketing product elegantly unlocks valuable insights from overwhelming amounts of big data.

I landed the project by competing in a "bake off" (a "winner takes all" format). Over many months of collaborative, iterative discovery and definition, Beckon's new messaging emerged. Our communications were fun, fluid, very experimental, and agile. Our reviews centered on brand experience and essence. What we ultimately came away with was an overarching, versatile structure that carried the look, feel, and message across all the communication channels that typically make up today's marketing platform, including a "behind the scenes" video and a food truck for Ad Week, of course.

More about Beckon: A California-based enterprise software company that provides real-time marketing intelligence and data management to help businesses make faster, more informed decisions. The platform offers features such as automated data management, cross-channel marketing performance visibility, integrated campaign planning, and omnichannel analytics to help marketers optimize spending and demonstrate the impact of their efforts.