http://bethorourke.com/work daily 1.0 2026-04-15 https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483496738193-DEP3KREUWNNK7FJYAID6/jascha.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483589663370-30VOEZY2ARG2AWV2JHEZ/Screen+Shot+2016-10-18+at+10.15.23+AM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483644084458-RGHRDVQIJVHDF2X5SFXS/IMG_6339.JPG projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1495063132825-CAR9PKGBPTD3QG9A625Q/Screenshot+2017-05-17+16.00.13.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1496955205184-Q8Y6WEOF7MYWMXYCZRPI/2017-05-19+16.27.48-1.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483649930527-DKE8HEURCR5YMFSOR9R4/Screenshot+2017-01-05+12.57.19.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1616023763521-27OWL88XPCYXN9M1PL4S/029E1632-C5DD-41DC-9EA6-AA260FEF4333.JPG projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1598033684822-1CEYL2AEO4V2LTC06DOH/0X2A5545.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1661378495043-1274D1DZD6S3GVP64HCJ/0X2A3085.JPG projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1633754271837-PJ8MBSXIDVUEP2TDXSOB/Screen+Shot+2021-10-08+at+9.34.24+PM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1661379617446-P18ULCG3VS2WF8N42HAY/Rancho+Organics+Selects+All+Fall+Winter+by+%40_bethorourke_-436.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1704253127943-T52HQ1TYHAPDFXEVF402/0X2A8884.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1704255864707-V8NXB8619IB7TMRMXECA/Body+Glove+April+2023+Rebecca+Jamgochian+Photos+Santa+Barbara+%40_bethorourke_-018.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1746066053595-UH60F9OZA6KRRQHJOZ96/Picture+2.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1601413889791-0NWLLB98LO0B54L2R5V9/image-asset.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1704255436745-NHX789L07FRKT2Z3K8CM/Beth+O%27Rourke+on+North+Shore+by+Brie+Lakin.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1731383770264-1N43SVGX6O3IAAG0MDT2/Group+4+9x6.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1633749883115-SSMCJ4ELZWARU4FR32J0/Screen+Shot+2021-10-08+at+8.24.27+PM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1691016578924-FK6765W8NENKEZ0U9MAG/Screenshot+2023-08-02+at+3.48.15+PM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1704336140114-LZ28GVMZSQ6HNA6UD8BQ/image-asset.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1684974963011-QVFUPWYV4U8IHW7NKGVN/image-asset.png projects - Vans Duct Tape Rio 2023 Finals https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1771706817527-WXYP12JFLYG7R115EU9F/image-asset.jpeg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1771709990364-W2QZ5OS1XD2MOVJXBCHG/Screenshot+2026-02-21+at+1.38.03+PM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483592342295-SBZ9YYO0VK1K8CJI2UD0/IMG_2334_Mariko.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1772744282861-56D9IS3RTYYL4BM0356Z/046.hzumbrun.bynder-191.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1543542693379-YSCA4FB2EE2JDH2UFTBF/T67A9164.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1774936932046-YHYBH3JTDCVZGPGYJOJ4/Screenshot+2026-03-30+at+10.59.42+PM.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483598724400-J0NLZGUS24X34GRHWZ8Q/Screenshot+2017-01-04+22.43.06.png projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1772746388009-WMF3UPRIEYGMZTLTZ80Y/image-asset.png projects Helix Earth Technologies is a NASA-born clean tech startup revolutionizing commercial HVAC with breakthrough humidity control technology, recognized with a SXSW Smart Cities pitch win and Forbes 30 Under 30. Engaged as brand strategist and creative director ahead of their next fundraising stage, I led a complete rebrand and website redesign from strategy through launch. The project included B2B copywriting, persona-driven user journeys for three distinct audiences, an explainer video, and a homepage hype film. Built on WordPress with Elementor, HubSpot lead capture, and full SEO optimization. https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1775518219411-TXSOUYHS1U0YW233IXDY/West+Swell+Dec+8+2020+photo+%40_bethorourke_-196.jpg projects https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1776288050944-01G2PEESWHRNTND8X94E/image-asset.png projects - Carve Designs Summer Collection Swim Carve Designs Surf & Adventure Content Production Role: Director of Photography, Producer Location: Sayulita, Mexico Duration: 10-days Challenge Carve Designs needed authentic surf and adventure content featuring athlete Ming Hui to connect with their core audience of female outdoor athletes. A last-minute wardrobe complication the night before shoot required rapid problem-solving to maintain the production schedule and creative vision. Approach Led full production from pre-production through shoot, including location scouting across multiple surf breaks (El Paredon, Burros, La Lancha, Bahia), wardrobe coordination, equipment planning, and budget management. Coordinated with local surf guides and location experts to identify optimal shooting conditions and authentic cultural touchpoints including indigenous communities and remote coastal locations accessible only by boat. Execution Directed multi-camera production utilizing Canon C100 cinema camera, Canon 7D Mark II, and specialized surf gear including AxisGo Pro housing for water photography. Managed comprehensive equipment package including gimbal stabilization, wireless audio, and 400mm telephoto for lineup shooting. Delivered video and photo assets optimized for social and digital platforms despite day-one production obstacles. Equipment: Canon C100, 7D Mark II, 24-70mm f/2.8, 400mm, DJI Ronin gimbal, AxisGo Pro housing, Rode wireless audio http://bethorourke.com/films daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1617836050117-OZ6XATPJS6MZKXP198TJ/0X2A6418.JPG Films https://static1.squarespace.com/static/5309166ae4b04fc9b236f08f/5d5b1f2c6e0d4f00013306f6/5d5b1fd4fd93c400019e453a/1566253125112/ Films https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1617836050117-OZ6XATPJS6MZKXP198TJ/0X2A6418.JPG Films https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1617834953097-U8C2FHV4VVKTHEZHGCTM/IMG_0828.jpeg Films https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1617834622873-SCXCZED41HJ6MQEB4TQV/Screenshot+2017-06-08+14.05.42.png Films http://bethorourke.com/about daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1523050664446-A92G2RI07ZT93EFMWRB5/Screen+Shot+2018-04-06+at+2.37.02+PM.png About https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1485285510244-9EV1WS1TM1COML8Z5F8K/_DSF9859.JPG About https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1496955982017-R58WS19CSSZ440J0CMB3/Screenshot+2017-06-08+14.05.42.png About https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1483632360141-WVLZIE942LJD4YEELSZY/Biscayne_corrected.jpg About http://bethorourke.com/contact daily 0.75 2024-03-23 http://bethorourke.com/press daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/d2d35153-41ff-4a81-b101-fc210aa34c7a/Screenshot+2026-03-05+at+12.42.28+PM.png Press - Make it stand out Beth O’Rourke at the 2022 Queen of the Point surf competition in Ventura. Photo Kaili Reynolds https://images.squarespace-cdn.com/content/v1/5309166ae4b04fc9b236f08f/1617133655898-J9YWEAQMQZZFZ1VC0R27/Screening-Room-Elissa-Steamer-for-SeaWitches-photos-by-%40_bethorourke__-35_Web.jpg Press http://bethorourke.com/socialmedia daily 0.75 2025-11-05