The mission, as set for by Jascha Kayaks-Wolff, CMO of Mozilla, was to take a stand against, “shitty executive head shots”. To remedy this he invited a small creative team, headed up by me, to invent a visually engaging and culturally relevant way to publicly represent their executive team.
To solve for this puzzle, I pulled together a crew with pro photographer, Emily Nathan, to bring consistency, stylish sensibility, high production value by utilizing a consistent focal length, depth of field, quality of light and professional retouching.
We used photography techniques that resulted in warm, human, bright, colorful, casual images of professional people portraying the best, relaxed versions of themselves. We achieved this by using a natural light/daylight aesthetic and a shallow depth of focus which will allowed their face to be the focal point of the image, with the background falling away, giving it a very cinematic look.
See all final portraits of Mozilla's Leadership Team here.